what actually makes it work

The Difference

I write the way I talk. No performance. No trying to sound like a copywriter. Just me, 100% unfiltered, every time.

That’s what your copy needs, in YOUR voice. Not someone who can mimic ‘authentic’ while following a framework.

Your audience doesn’t need better benefit bullets. They need permission to trust you with their money.

I know how to give them that permission. No one else does it the way I do.

Most copywriters rearrange the same tired formulas and call it custom.

I read your audience like I read that woman through the glass door on Christmas Day 23 years ago.

Car accident.

She got in a fight with her boyfriend, went after him. On a sharp curve, she slid on ice into the opposing lane. Her car collided with his. He died. I’m a reporter standing at her sliding glass door.

She’s wrecked. I’m the last person she wants to see. So I told her that: “I’m the last person you want to talk to today. But I’m here and I want to hear your story.”

She let me in. Told me everything. I was the only reporter in New England to get that story.

Not because I asked better questions. Because I knew what she needed in the three seconds it took to walk to her door.

That’s what your copy needs.

Someone who reads what your buyers actually want and gives them permission to say yes to it.

Not templates. Not frameworks someone else figured out five years ago for a different audience.

Me. Reading the room. Seeing the pattern. Channeling your voice. Writing the words that convert.

The story